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The new business code for the rise of the brand

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发表于 7 天前 | 显示全部楼层 |阅读模式
本帖最后由 christopher2 于 2022-9-22 14:48 编辑

The battle of brands is the battle of people's hearts. It is based on crowd insight, people-centeredness, and humanization, with content as the starting point, combining Taoism and techniques, and supplemented by brand methodology, and finally finds its own business code. To judge whether a communication is effective, it is necessary not only to see whether the communication is helpful for brand building at the strategic level, but also at the strategic level to see whether the play solves business problems, but also at the execution level to see whether it is really effective to reach the precise crowd. But a lot of communication in real life is often ineffective communication.

Because the standard that everyone considers is either very single, or List of Consumer Mobile number the entire communication link fails to form a system, and only a little penetration is achieved. Let's look back at those popular cases and taste them carefully. They have all achieved perfection in the three aspects of brand building, communication strategy, and implementation; although there may be a commercial superposition effect in some aspects, I have to admit that, They must have stepped on the right point at the beginning, seized their own business password, and sang all the way from then on, out of control.


So let's talk today, what new business passwords are there for the rise of brands under the background of the current information flood madly grabbing users. 1. The smaller the cognitive barrier, the stronger the customer’s individual needs If you want to find a new business password, you must start from the user's perspective. So what has changed in today's consumer demand? I think there are two aspects: One is the transfer of consumer demand, which is relatively easy to understand; because with the improvement of the overall national economy, material consumption is no longer necessary for people, but the unique value of material and thoughtful consumption experience are pursued by people.


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